If you don’t make money, neither do we.
We run Facebook and Instagram ads for renovation and home-service companies across Canada. Give us 90 days. If the jobs don’t cover our fee, you get it back.
30 minutes on Google Meet, booked in your own time zone.
- 90 daysto prove it pays off, or our fee comes back
- 1company per trade in each area. We won’t run ads for your competitor.
- 2founders on every call. No account managers.
- 30 minto find out if it’s worth it for you
Good at the work. Tired of chasing it.
Referrals come in waves.
A great month, then nothing. Hard to plan crews around that.
Ads brought tire-kickers.
Price shoppers, and people who were never going to hire anyone.
Agencies talked big, then locked you in.
Long contracts, and reports full of clicks instead of jobs.
No time to market yourself.
You’re on site all day. Posting on Instagram isn’t happening.
That’s the part we take off your plate. Here’s what we do
What we do for you
You run the jobs. We handle what brings the next ones in, from the first ad to the enquiry landing on your phone.
An ad plan built around your jobs
IncludedThe work you want more of, at the size you want, in the areas you actually serve.
Ads made from your real work
IncludedYour project photos and phone clips, turned into short videos. We send you a simple guide on what to film.
A screening page
IncludedIt asks about budget, timing and location first, so you’re not driving out to quote tire-kickers.
Enquiries sent straight to you
IncludedName, number and the answers they gave, so you know who you’re calling before you dial.
Testing and plain-English reporting
IncludedWe keep improving the ads and tell you what you spent and what came in. No jargon, no 30-page reports.
Your ad budget is paid to Meta directly, and you set it. See the guarantee
What lands on your phone
Every enquiry goes through a short screening page first. By the time it reaches you, you know what they want, what they’ll spend, when they want to start and where the job is.
- Project type and budget range
- When they want to start, and where
- Whether they own the home
- Name and number, ready to call
Example enquiry. The questions are set up around your business.
How it works
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A 30-minute call
We look at your jobs, what a new customer is worth to you and how much more work you can take on. If ads won’t pay off for you, we’ll tell you.
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We build everything
The ads, the screening page and the targeting. You see it all and sign off before anything goes live.
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Enquiries come in
They land with you, answers attached. You call back and quote, the same way you do now.
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We keep improving
We cut what isn’t working, put more behind what is, and keep you posted on the numbers.
Not another agency pitch
You’ve probably heard the usual one. Here’s how we’re different.
| The usual agency |  | |
|---|---|---|
| Commitment | Long contracts, paid either way | 90 days, and your fee back if it doesn’t pay off |
| Your ads | Stock photos and templates | Your real projects and job sites |
| Enquiries | Every form fill, good or bad | Screened for budget, timing and area |
| Who you talk to | An account manager, then a new one | The two founders, every time |
| Reporting | Clicks, impressions and jargon | What you spent, who enquired, what you won |
| Your competitors | Could be clients too | One company per trade in your area |
You warranty your work. We warranty ours.
Good contractors stand behind a job for years. We think an ad agency should be able to stand behind 90 days.
The Lapis guarantee
Give us 90 days. If the jobs from our ads haven’t covered our fee, or you’re simply not happy with us, we refund our management fee in full.
What we promise
- Every dollar of our management fee back, no arguments
- Straight numbers: what you spent and what came in
- The same two people on every call
What we ask in return
- Call enquiries back within one business day
- Send us photos and clips from your jobs
- Keep the ads running for the full 90 days
Ad spend goes from your card to Meta, so it isn’t part of the refund. You choose the budget.
We’re new. So we put our fee on the line.
You probably hear from an ad agency every week, and plenty of them can show you a wall of reviews. We can’t yet, and we’re not going to pretend otherwise.
So we don’t ask you to take our word for it. We keep our client list small, the two of us work on your account ourselves, and if it doesn’t pay off in 90 days, you get our fee back.
Book a callWherever you are in Canada
We’re based in Ontario and work with renovation and home-service companies right across the country. Calls happen on Google Meet, booked in your time zone, and your ads only run in the areas you serve.
Lapis is Max and Vlad. We build and run every campaign ourselves, so the people on your call are the people doing the work. No account managers, no hand-offs.
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British Columbia
Vancouver, the Fraser Valley, Victoria, Kelowna
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Alberta
Calgary, Edmonton, Red Deer
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Saskatchewan and Manitoba
Saskatoon, Regina, Winnipeg
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Ontario
The GTA, Ottawa, Hamilton, London
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Atlantic Canada
Halifax, Moncton, St. John’s
Renovations, kitchens and bathrooms, basements, roofing, painting, HVAC, plumbing, landscaping and similar trades.
Questions people ask
Anything else, email info@withlapis.ca.
How much does it cost?
A flat monthly fee for our work, plus your ad budget, which you pay to Meta directly. We’ll give you exact numbers on the call, once we know whether the math works for your business.
How does the guarantee work?
Give us 90 days. If the jobs from our ads haven’t covered our fee, or you’re not happy with us, we refund our management fee in full. We only ask that you call enquiries back within one business day, send us footage from your jobs and keep the ads running. Ad spend goes to Meta and isn’t part of the refund.
Will the enquiries actually be any good?
Every enquiry goes through a short screening page that asks about budget, timing and location first, which filters out a lot of tire-kickers. No form can promise someone will hire you, but you’ll know who you’re calling before you pick up the phone.
Do I need to make videos?
Nothing fancy. Your phone is enough. We send a short guide on what to film, and we can start from photos of jobs you’ve already finished.
What kind of businesses do you work with?
Renovation and home-service companies: kitchens and bathrooms, basements, full renovations, roofing, painting, HVAC, plumbing, landscaping and similar. If one or two extra jobs a month would make a real difference to you, we should talk.
What happens on the call?
We ask about your business, your jobs and how much work you can take on, show you how the ads and screening page would work for you, and tell you honestly whether we think it’ll pay off.
Will you work with my competitors?
No. We take on one company per trade in each area, so we’re never running ads against you.
Where are you based?
Ontario. We work with companies right across Canada, from BC and Alberta to Ontario and the Maritimes, over Google Meet and the phone. When you book a call, the times show in your own time zone.
Pick a time that suits you.
Or email info@withlapis.ca